REPORT FROM THE TWO INTERNET MARKETING SEMINARS (Knowle 26th Jan. and Leicester 6th Feb.)
”We found the Seminar most informative and enlightening and certainly made us aware of current and future trends in all aspects of ‘Internet Marketing’.” Nav Sharma MD Ruxton Estate Agents and Surveyors, Solihull.
”I was particularly interested in the way forward in terms of corporate ‘Social Media’ presence and the mechanics of Facebook, Twitter and how it helps our own SEO. The Seminar certainly covered these areas in some detail. I’m much the wiser now on many more fronts.” Steve Haines, manager of Hunters, Sutton Coldfield.
Speaking was Jeremy Tapp MD Homeflow. (Seminar jointly sponsored by Radarhomes and Homeflow.)
Areas covered at Seminars were:
- Websites – normal and mobile
- SEO tips for keeping onside with ‘google’ cost free campaign
- Social Media
- Property Portals
We looked at individual agent websites, generally not individually, with regard to SEO (search engine optimisation). Jeremy listed the areas where Google ‘rate’ information so recognisable text, links in and out, quality in terms of even spelling they rate now! Length of time in business. He emphasised that links away from company website to other sites and places i.e. Council Planning Offices were good not bad! People re-visit site to find a ‘cool’ link they found – nothing to do with original search. So we are looking to maximise traffic.
Jeremy spoke about the performance and the comparison between the major Portals with particular consideration to Find a Prop and Zoopla because of the looming merger. And of course the ever increasing dominance of Rightmove.
He spoke about the trends towards ‘Clound’ or ‘on line’ based systems and ‘joined up’ platforms and how social media like FB are all starting to ‘like’ each other in terms of technology so it is all about ‘share and be friendly’ rather than being protective.
As Knowle was mostly Radarhomes agencies many offices have embraced various Social Media platforms so the emphasis was all about making best use of these platforms. At the Leicester Seminar were mostly Radarhomes prospect agencies who don’t have the ‘property search app.’ as provided by Radarhomes, so we went into much more detail about the ‘hows and whys’ of Social Media. Good SEO practices was of particular interest to all Agents.
Most Radar members websites they will have a link to FB and on their FB page will be a ‘property search app’ these pages may have been created by Radar but the property search will have been built and installed by Radar – free to members.
This year looking forward it will be about a good mobile website – relatively inexpensive as an individual investment but important to get them right! Again through Radar membership as with FB pages this service is FREE TO MEMBERS.
Again free to members on the Standard package is an individual SEO assessment of your agent website and advise on maximising performance at NO COST. This was also discussed in much detail.
I don’t want to get into too much detail but if any agent wants a sit down or online chat about any of these issues feel free to contact me.
Also any agents who want a Mobile Website building let me know.
(For any agents who were at either of the two Seminars your feedback would be gratefully received)
Pete Henderson
Regional Sales Manager
